Our Story

Ang Chin Moh Foundation was established in December 2012, on the centennial anniversary of Ang Chin Moh Funeral Directors, as a response to the need for a fresh perspective on life’s final chapter in Singapore. It became an independent registered charity under the Charities Act (Chapter 37) on 23 January 2014.

We’re here to spark open, thoughtful conversations about life’s final chapter — especially among younger generations. Through education, heritage, and community outreach, we aim to raise awareness and reshape how society sees the funeral profession.

A key goal of the Foundation is the changing of public mindsets, perceptions and stereotypes towards the issue of dying and death in Singapore. In turn, this would lead to a wider recognition of the funeral profession as an essential public service and a receptacle of cultural capital in a cosmopolitan city-state. More importantly, the Foundation seeks to be the catalyst to improve the death literacy of Singaporeans through active public outreaches, and in so doing, enhances Singaporeans’ attitudes towards their own mortality, uplifts the standards of the funeral and bereavement sector, and expands the funeral profession’s capacity to meaningfully contribute back to the larger society.